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Connect Meta Conversions API

Add your Meta Pixel ID and merchant-generated Conversions API access token.

4 min read · Updated 2026-07-22

Generate the token

  1. In Meta Events Manager, select the pixel.
  2. Open Settings, then Conversions API.
  3. Generate an access token and keep it private. The token stays owned and revocable by your Meta account.

Add the pixel

  1. Open the relevant TrackVerity store and find the Meta card.
  2. Select Add Pixel.
  3. Enter a name, the Meta Pixel ID, and the Conversions API access token.
  4. Save the pixel.

Prevent duplicate purchases

TrackVerity sends the store order ID as the server event_id. If Shopify's Facebook and Instagram channel is set to Maximum data sharing, change it to Standard so two independent server Purchase events are not sent. Keep the browser pixel and verify one controlled order in Meta Events Manager.

Delivery and errors

  • Real purchase relays normally wait about 15 minutes.
  • TOKEN INVALID means Meta rejected the credential. Generate a new token and update the channel.
  • Use a controlled order and Meta Events Manager to verify the current setup.

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